The MAG, a weekly supplement to the Lawrence Journal-World is unique in the respect that this product consists of a phenomenally talented staff of writers unparalleled in similar markets. This promotion taps on the fact that the MAG is the only local publication in the area that is actually filling a void left open by the competition - in-depth and local reviews by above average writers and journalists. This promotion showcases the staff by introducing them with a sense of fun and seals each message with the tagline: No hype, no reruns just real art, film and music reviews... with a local twist. Period.

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